|August 1, 2014||Posted by Tripp Coggins under Online Company Stores|
Do you have a marketing plan for your online company
store? If you launch a company store, but never take
the time to promote the site, your employees will soon
forget the site is even there.
Here are just a few ways to promote your company store:
1. Discounted Item of the month
2. Promotion Codes
3. Special shipping offers
4. Free item promotions
5. Monthly email flyers
6. Seasonal email flyers
7. New item updates
When choosing an online company store vendor, it is important
to have a partner who can help you implement your marketing
plan, leading to a successful company store operation.
To learn more visit cogginspromo.com
|February 25, 2014||Online Company Stores|
Does your online company store have a reporting dashboard? If you are responsible for overseeing your company store, being able to access important information regarding the usage of your company store is critical to its success. Some important reporting information includes: Item Order History Item Receipt History Real time inventory Current inventory value Internal user […]
|June 21, 2013||Online Company Stores|
Fulfillment centers require warehouse space, racking, software, computers, security systems, insurance, equipment, employees as well as technical knowhow and expertise. Rather than take this task on themselves, many promotional products distributors have chosen to outsource this operation to another fulfillment company. Here are 6 reasons you should make sure your online company store vendor owns their fulfillment center…..
|February 8, 2013||Online Company Stores|
By the end of 2013, mobile device internet usage is going to overtake desktop internet usage. This is a staggering statistic that finds many companies unprepared. As our sales and marketing teams are increasingly on the move, how do we ensure they are able to effectively access branded merchandise?
|November 14, 2012||Online Company Stores|
When researching different company store models, a typical question is who owns the available inventory. Does the customer purchase the inventory only when it is sold on the company store? Or does the customer purchase the inventory at the time it is stocked?
|March 14, 2012||Posted by Tripp Coggins under Online Company Stores|
PCI compliance probably sounds like a boring topic right? However, PCI compliance should be one of the very top priorities when choosing a vendor for you only company stores. A security breach for your company’s online store is not something you ever want to deal with.
So what is PCI Compliance? Basically it is a list of 12 main requirements with over 220 sub-requirements regarding the protection of card holder data. Becoming PCI compliantis no small feat and requires a level of expertise that most IT companies find difficult. Also, many companies do not have the financial resources at their disposal to become PCI compliant.
Some of the requirements include installing and maintaining firewalls, restricting physical access to servers and card holder data, using only secure systems and applications, encryption of all credit card data across open networks, assigning unique ids to each person with computer access, track and monitor all access to cardholder data and regularly test security systems and process.
When choosing a vendor for your online company store, be sure to ask about PCI compliance. A simple SSL certifcate on a website does not mean that credit card data is secure; much more is required. For more information regarding PCI compliance as it relates to online company stores visit www.cogginspromo.com.
|November 4, 2011||Posted by Tripp Coggins under Online Company Stores|
Does your online company store suffer from the lack of awareness and promotion? While most company stores primarily exist to serve internal business functions, that does not mean we should do without internal promotion. One of my favorite retail sites is Bonobos. Bonobos is a men’s apparel company whose only sales channel is direct to consumers through the company’s website. Since I am a regular customer, I am constantly reminded of the site via Facebook, Twitter and email marketing that I subscribe to. When I visit the site I am always impressed by their great product photography. When I have a question, one of their customer service “ninjas” is standing by ready to answer.
Sadly, too many online company stores are existing as just a static website with branded items. There is no promotion. Most people in the company are probably not even aware that the site exists or have forgotten about it. When they finally learn about the site, they are greeted with a bad design and terrible photography.
A short checklist for your online company store might include:
- A great looking design
- High quality product photography
- Email flyer campaigns
- Promotion code campaigns
- Employee reward / incentive campaigns
- Gift Certificates
- Social media promotion
You might be thinking that no one in my company has the time to this. That is why it is important to choose a vendor with the resources, experience and talent to deliver an exceptional online company store experience.
For more information, visit www.cogginspromo.com.
|July 28, 2011||Posted by Tripp Coggins under Online Company Stores|
I recently watched a YouTube interview with Mike Stelzner, the founder of Social Media Examiner. In the video Mike discusses the Elevation Principle, which he defines as “providing something of tremendous value for the needs of others at no cost.” Mike started the website SocialMediaExaminer.com by providing helpful articles as it relates to social media.
This got me thinking about online company stores. Best in class Online Company Stores are not just information; but software, reporting, distribution, custom programming, custom website functionality, and much more for no cost at all. Mike has a different context for how the elevation principle applies to his business, but I believe the same rules still apply (However, Mike would probably tell me to re-watch the interview). Many companies are already purchasing branded merchandise. By launching the powerful tools of an online company store they are getting something of tremendous value at no cost — the elevation principle.
This is why companies such as Facebook and Google have rocketed to the top. They have provided millions of people useful tools of tremendous value at no cost. Companies who embrace technology based solutions and apply the elevation principle are having great success because utilizing these tools, such as an online company store, is really a no-brainer for many businesses.
|July 6, 2011||Posted by Tripp Coggins under Online Company Stores|
In business, smoke and mirrors refers to a misleading explanation or description of a product of service. When it comes to online company stores, many promotional products distributors are doing just that, putting smoke and mirrors around the important components of a successful online company store.
Distributors often are asked by their clients to operate an online company store. The distributor then has to scramble to piece together a company store operation in order to save the relationship. They start calling website companies, try to find space for inventory, have book keepers shipping orders or attempt to outsource to a fulfillment company.
The truth is that operating an online company store is difficult. Distributors often refer to fulfillment as the dreaded “F word”. When companies are not fully committed to making online company store operations the core of their business, it often leads to one big mess and neither the customer nor distributor is happy.
If you are serious about implementing a best in class online company store operation, make sure you choose a company that makes company stores their hedgehog concept, a company who strives to be the best in the world at online company stores.